Infilshop is dedicated to designing and producing promotional and advertising elements to help companies reach their customers more effectively.
Our goal is to help companies create a strong and coherent brand image, and to promote their products or services in an attractive and effective way.
We offer a wide range of merchandising products and services, such as posters and signage, displays and showcases, promotional material, gifts with purchase, etc. All of our products are of high quality and are designed to attract public attention and encourage purchase.
In addition, our team of professionals is highly qualified and experienced in the design and production of merchandising. We work closely with our clients to understand their needs and objectives and offer them personalized and effective solutions.
In short, our merchandising creation company can help you reach your customers more effectively thanks to our wide range of high-quality products and services, our team of highly-qualified professionals and our dedication to offering personalized solutions. and effective to our clients.
We look forward to working with you and helping you achieve your marketing goals.
Next we are going to explain what it is about and how it can help your companies.
Merchandising is a marketing technique used to promote and sell products or services through the use of presentation and display techniques. This technique is mainly used at the point of sale and in advertising, and its objective is to attract the public's attention and encourage the purchase of the company's products or services.
- There are several reasons why merchandising is important for a company:
- Attract the attention of the customer: A good presentation of the products or services can attract the attention of the customer and make them stop to see what is offered.
- Helps create a brand image: Merchandising is a great way to create a brand image and establish a company's identity.
- Improves brand positioning: A good merchandising strategy can help position the brand in the market and differentiate it from the competition.
- Encourages impulse buying: The attractive presentation of products can encourage customers to make purchases without having previously planned to purchase that product.
- Increases sales: Merchandising is an effective way to increase company sales, as it attracts customers and encourages purchase.
In short, it is an important technique for promoting and selling a company's products or services. It helps attract customer attention, build brand image, improve brand positioning, encourage impulse buying and increase sales.
There are different types of merchandising that can be used by a company depending on its objectives and the target audience. Some of the most common types of merchandising are:
- Point of sale merchandising: Refers to the presentation of products in the place where sales are made, such as stores, kiosks, stands at fairs, etc. This type of merchandising includes the arrangement of the products in the store, the use of posters and signage, and the design of the shelves and showcases.
- Advertising merchandising: Refers to the promotion of products or services through advertising media, such as advertisements on television, radio, newspapers, magazines, etc. Advertising merchandising also includes online promotion, such as ads on social media or on websites.
- Promotional merchandising: Refers to the promotion of products or services through special promotions, such as discounts, gifts with purchase, contests, etc. Promotional merchandising can be used to encourage the purchase of company products or services.
- Event merchandising: Refers to the promotion of products or services at special events, such as concerts, fairs, exhibitions, etc. Event merchandising includes the distribution of promotional material, such as brochures, t-shirts, caps, etc.
- Digital merchandising: Refers to the promotion of products or services through digital channels, such as social networks, websites, mobile applications, etc. Digital merchandising includes promotion through online advertisements, marketing